One of the most valuable intangible assets a company or a person can have – Trust. Why some enterprises are built to be trusted and how some have destroyed the trust their customers had in them. Learn the four pillars of building trust and put in place the processes and procedures to begin adding value to your company through trust.
After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.
All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.