Building the value of your intangible assets is your first great step towards growing the value of your business. Assessing the monetary value of those assets is another. When you can point to the increased value these assets have added, investors, your bank, prospective employees, even the trades will all take note.
(Download the Pretium Methodology worksheet and the intangible asset categories for assessment sheet for this lecture)
After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.
All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.