If you run a privately held business, you’ve got a brand.
Sometimes by design. Sometimes by default.
We say that because some of you may have a well-developed, well-managed brand. But for others, you may not really know what your brand is. Your logo? Web site? Sign in the lobby? No, those are simply visual elements of your brand.
There are many pieces and parts to a brand. They’re intangible assets. And the good news is, there are proven processes and procedures to grow the value of those assets which, in turn, translate into growth in the value of your business.
In this first series of classes, called Focus on Intangible Asset Value Growth, you will identify and learn the value of these assets, often left untapped in most organizations.
Equally important, you’ll also learn the monetary value of those assets.
What you’ll learn:
After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.
All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.