Discover what are your most valuable intangible assets and where they live in your organization. As well, utilize our Intangible Asset Value Pyramid to understand where those asset stand in the hierarchy of intangible asset values and which ones to focus on when.
After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.
All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.