Lesson 1. Session 2.1 - Grow the value of your business.
If you have an insatiable appetite for growth, this class is for you. You’ll learn that growing the value of your business does not require growing your budget. You’ll also, learn how to move every employee from hearing about your brand to believing there is a brand to becoming the brand.
Lesson 1. Session 2.2 - Start with Why.
Every company knows what they do. Most know how they do it. But few know “WHY” they do what they do. Learn how to discover your corporate Why. Then, you, your leadership and all employees will be likeminded, more productive and happier at work.
Lesson 1. Session 3.1 Developing your company culture
Understand why one of the most valuable intangible assets is your company culture. Then learn from other companies with great cultures how to improve yours. Employee and leadership candidates will choose to work for a company with a great culture over monetary compensation.
Lesson 1. Session 3.2 - Improve your sales experience.
Another great way to add value to your company is to make your customers and clients love to do business with over and over again. It’s all about the sales experience – it’s easy to improve and a great value grower.
Lesson 1. Session 4.1 - Your Brand Bundle.
Learn how to add tremendous value to your business by trademarking or patenting the proprietary processes and procedure that that already exist. By doing so you really elevate professionalism, the confidence of all employees – current and future.
Lesson 1. Session 4.2 - Intangible Asset Assessment.
Building the value of your intangible assets is your first great step towards growing the value of your business. Assessing the monetary value of those assets is another. When you can point to the increased value these assets have added, investors, your bank, prospective employees, even the trades will all take note.
After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.
All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.