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Start with Why.

Session 5

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Every company knows what they do. Most know how they do it. But, according to Simon Sinek, (author of Start With Why), few know “WHY” they do what they do. Learn how to discover your corporate Why. Then, you, your leadership and all employees will be likeminded, more productive and happier at work.

(Download “Commonly asked Why questions” for this lecture)


Your Instructor


Jim Hughes
Jim Hughes

After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.

All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.


Class Curriculum


  First Section
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

Get started now!