Every company knows what they do. Most know how they do it. But, according to Simon Sinek, (author of Start With Why), few know “WHY” they do what they do. Learn how to discover your corporate Why. Then, you, your leadership and all employees will be likeminded, more productive and happier at work.
(Download “Commonly asked Why questions” for this lecture)
After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.
All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.