Understand why one of the most valuable intangible assets is your company culture. Then learn from other companies with great cultures how to improve yours. Employee and leadership candidates will choose to work for a company with a great culture over monetary compensation.
Lesson 1. Session 3.2 - Improve your sales experience.
Another great way to add value to your company is to make your customers and clients love to do business with over and over again. It’s all about the
sales experience – it’s easy to improve and a great value grower.
After a twenty-two year run as Senior Brand Strategist of his own Irvine CA. based ad agency, then eleven more years as a brand consultancy, Jim founded The Brand Establishment in 2000. The BE’s mission is to assist, train and certify agency principals who have a desire to deepen their strategic capabilities.
All these years later, Jim has turned his attention to those CEO’s, company presidents, CFO’s and entrepreneurs whom run small to mid-sized companies and who have an insatiable appetite for growth.